You Only Live Twice

created this music video for the Promax/BDA 2013 Videophonic panel.

They say...

'We were excited to experiment with using VFX and CG elements in a very emotional, intimate and visceral way to tell our story rather than the typical big budget explosions and cliche effects.

We were really drawn to the haunting string sounds that open this song and persist throughout. The lyrics focus on second chances and missed opportunities and we wanted to create a visual story that would give new context to the music in an unexpected way.

The image of a lost astronaut came to mind almost immediately and taking a cue from the 60s era song, we angled to give the video a retro-futuristic vibe and that helped guide the art direction and visual development along the way. The shoot was in the desert in 105 degree heat so it was very easy for our astronaut to get into character in those grueling conditions. Everyone on the crew stuck it out as we battled the elements, a sand-trapped grip truck and a run-in with a park ranger. It was an intense post-process with a ton of VFX shots and a quick turnaround but we're very happy with the end result.

This was our 2nd year participating in the Videophonic panel at Promax/BDA. The assignment called for us to create a music video for a song that came from the pre-MTV era and give it the video it deserves. We were honored to be included alongside some other great design and animation studios including Roger, Big Machine, Click3x and others.'

By: Lisa
Posted: Thu 1st Aug 2013

Tags: Motion, animation, CG, Film, music, VFX, Video


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