Twinings - Gets You Back To You
Beautiful animation in another advert in the Twinings 'Gets You Back To You' campaign. Animated by Psyop, it is difficult to initially identify the techniques used in the animation. Luckily there is an interview with the creative team on Skwigly, focussing on the production for their earlier 'boat' spot, which was produced alongside the current 'hill' animation.
Almost the entire process was done in Maya, with various passes and filters applied in After Effects to create a painted look, with an excellent soft colour pallete that adds to the serenity and calming effect they were trying to achieve.
You can watch both of the adverts below, along with a behind the scenes look at the making of the first spot.
Twinings 'Gets You Back To You' - Hill
Twinings 'Gets You Back To You' - Sea
'Sea' - Behind the Scenes
Posted: Fri 9th Mar 2012
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