TOMS // The TOMS Story
Giant Ant have created another great animation using a drawn texturised style.
'TOMS charged us with telling their origin story. And tell we did!
We used TOMS' word-of-mouth marketing strategy as inspiration for a story told by many voices. The script was read by TOMS employees that had been there from the beginning including, of course, Blake Mycoskie.
TOMS didn't start with an idea for a shoe. In fact, it was the absence of the shoe that started it all...'
Posted: Fri 17th Jan 2014
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