Spark



  had this piece of work created by We are Seventeen featuring beautiful visuals and audio.

'A fusion of live instruments, directed improvised violin (edited and manipulated afterwords) and sound design. Reflecting the interplay between creativity and technology, expression and data.

We were approached by The Telegraph Creative team led by Matt Simmonds to develop the audio component for a stunning short concept film for Spark alongside the visual design studio We Are Seventeen.

On seeing the visuals we knew we could push the music and sound design to be really bold, intricate and fresh. Running with the concept of contrasting the fluid painted creative lines with the geometric crisp 3D graph like structures.

"Spark is a new creative solutions department at the Telegraph Media Group. It will be the driving force of The Telegraph’s business development and evolution over the next three years, including multi-media branded content, new product development and continued growth.

This is the launch film, designed to introduce the logo and the methodology behind Spark: creativity fused with data insight."

Music and sound design / Zelig Sound
Visuals / We Are Seventeen
Matt Simmonds / Telegraph Creative: Creative Dir.'


By: Lisa
Posted: Fri 13th Feb 2015

Tags: Motion, 3D, animation, audio, creativity, plexus, sound, spark

Comments

Related Posts

Live feed

profile

Motional on Twitter

motionalblog


Time to think about next year? https://t.co/GNmYT1oFV0 https://t.co/ugL5oZmiOr
2 months ago · reply · retweet · favorite


Drive-in Jesus, perfect for today https://t.co/4odlA9u0Tl https://t.co/B2esJlWLQW
2 months ago · reply · retweet · favorite


Holidays are not over yet, catch the Sparrrk https://t.co/qB6cKawy5I https://t.co/eEBJA3v7Pp
2 months ago · reply · retweet · favorite

Join the conversation


Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+