Sennheiser – The Way
we think things have created another great animation, using basic brand colours and icons. I like the style of the characters, and how smoothly they are animated. They say
'»The Way« is a cutdown of a 5 minute infographic explaining the brand story of the german audio brand Sennheiser.
Because the original video was for internal use only we made this directors cut to showcase the artwork and animation without giving too much of the story away.
Together with Tonic Trix we came up with the storyline visualizing the original script and developed everything from character design to visual style'
Posted: Wed 7th Nov 2012
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