See Jane

See Jane

See Jane is an animation that highlights the misrepresentation of girls in children's media and the effect it may have on their aspirations. It raises some important points and presents it in an attractive and concise way with some slick animation. I do feel the video could have been greatly enhanced by some better typography, but as this is more character driven it doesn't really detract from the main piece.

This is what have to say;

"To bring attention to gender inequality and the poor representation of girls and women in children’s media, Newton Massachusetts-based Hero4Hire Creative partnered with actress/advocate Geena Davis to launch See Jane, a national public awareness campaign. This beautiful new PSA uses a combination of traditional hand drawn with computer animation techniques. Adrian Garcia directed based on designs by Lindsay Small-Butera."

By: Jonny
Posted: Thu 29th Nov 2012

Tags: Motion, 3D, animation, Children's media, hand drawn, misrepresentation, See Jane


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