San Pellegrino "Are You A Foodie?"



 directed this almost romantic advert for water company San Pellegrino. 

'Hornet directing duo Parallel collaborated with Parisian partners Eddy for Ogilvy New York on this charming San Pellegrino spot, showing how any meal is an occasion to celebrate being together.

Parallel — comprised of illustator Quentin Baillieux and live action director Raphaëlle Tinland — used a rich color palette and geometric patterns in combination with atmospheric lighting and ambient settings to highlight each moment throughout the CG pop-up storybook.

Gentle transitions lead the viewer from one whimsical scene to the next as inviting 3D characters — crafted in Parallel’s clean, structural style — bring each environment to life through simple yet deliberate animation.'

'ABOUT PARALLEL:

Quentin Baillieux and Raphaëlle Tinland are the driving force behind directing team Parallel. One part illustration and one part photography, Quentin and Raphaëlle merge their respective talents to create exceptionally atmospheric films.

Their portfolio of graphic illustration and angular yet elegant scenery is far from simple. Their style — a gripping balance of delicate lighting, painterly texture and geometric shapes — is rooted in minimal design but elicits a mood all its own.'


By: Lisa
Posted: Thu 13th Aug 2015

Tags: Motion, animation, book, foodie, Motion, Pop up, water

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