The Rube Goldberg machine

As Motionographer say 'The Rube Goldberg machine is a reoccurring gimmick in advertising'. This may be true, but they take a lot of effort to make, and I still believe they are some of the most interesting adverts around....ones that actually capture my attention and not make me wander off to make a cuppa.

'A Rube Goldberg machine, contraption, invention, device, or apparatus is a deliberately over-engineered or overdone machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The expression is named after American cartoonist and inventor Rube Goldberg'

Here are some great adverts and other videos which use a Rube Golderberg machine.


Panera Bread- 1stAveMachine


Panera Bread Making of -1stAveMachine


Honda 'Cog' Ad, Wieden + Kennedy


Google Science Fair


A-Trak & Tommy Trash "Tuna Melt"


Guinness - Tipping Point, The Apa


Ok Go. This too shall pass


Xylophone in the forest


Melvin the Magical Mixed Media Machine from HEYHEYHEY




By: Lisa
Posted: Tue 30th Apr 2013

Tags: Motion, animation, chain, contraption, golberg, machine, overcomplicated, reaction, rube

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