Rolls-Royce ‘Black Badge’ - Reveal Film
Found have created this eerie, dark 3D animation to launch the new 'Black Badge' range from Rolls Royce.
'We were to thrilled to collaborate with Imagination for the launch of the new Rolls-Royce ‘Black Badge’ range at the Geneva Motor Show. Aimed at a younger generation of buyers, these truly bespoke upgrades on the ‘Ghost' and ‘Wraith’ models are regarded as their ‘darker' alter ego. In a bold step for Rolls-Royce, the iconic ‘Spirit of Ecstasy’ statuette is available in black for the first time.
Imagination asked us to create a pair of intense and brooding films to support the unveiling of the new cars. Shot entirely in-camera, using ferrofluid, laser-cut steel numbers and powerful magnets, we created a teasing ‘countdown’ and sinister ‘reveal’ film that embrace the darker side of the iconic Rolls-Royce statuette.'
Posted: Wed 9th Mar 2016
Facebook Twitter Pinterest Vimeo RSS Feed
Welcome to Motional
Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.
If you would like to contribute an outstanding piece of work please send us a link here.
Contact us at here regarding articles, interviews or any other enquiries.