Rolls-Royce ‘Black Badge’ - Reveal Film

 Found have created this eerie, dark 3D animation to launch the new 'Black Badge' range from Rolls Royce. 

'We were to thrilled to collaborate with Imagination for the launch of the new Rolls-Royce ‘Black Badge’ range at the Geneva Motor Show. Aimed at a younger generation of buyers, these truly bespoke upgrades on the ‘Ghost' and ‘Wraith’ models are regarded as their ‘darker' alter ego. In a bold step for Rolls-Royce, the iconic ‘Spirit of Ecstasy’ statuette is available in black for the first time.

Imagination asked us to create a pair of intense and brooding films to support the unveiling of the new cars. Shot entirely in-camera, using ferrofluid, laser-cut steel numbers and powerful magnets, we created a teasing ‘countdown’ and sinister ‘reveal’ film that embrace the darker side of the iconic Rolls-Royce statuette.'

By: Lisa
Posted: Wed 9th Mar 2016

Tags: Motion, 3D, animation, Motion, movement, rolls royce, Texture


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