The Road to Rio



Art&Graft have worked in collaboration with with some big namers to create this delightful animation for the Rio Olympics this year. 

'Art&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August.

Comprising of a set of animated commercials, promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes.

The first film 'The Road to Rio', focuses on the story of Camelot being a key funder of Team GB; supporting over 1,300 athletes on their Roads to Rio, allowing them to train full time and have the best coaching, facilities and medical support in the world.'

'As Creative Director Mike Moloney explains, “We wanted to create the epic, cinematic scenes synonymous with an Olympics launch, yet also introduce a warmth and charm that is sometimes missing when representing our heroic athletic superstars.

We wanted the tickets to feel magical and mischievous as they spring to life in the morning sunlight then, once they join together in a flock, to feel graceful and elegant as they sweep through the air and transform our Team GB athletes.”

See more about it here


By: Lisa
Posted: Mon 25th Jul 2016

Tags: Motion, 2016, animation, art and graft, character, games, Olympics, rio, Sport

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