Ravensbourne Brand Film



 NB have worked on the rebrand of the London based art and design university, Ravensbourne. 

'Forward-thinking design institution Ravensbourne aims to become an independent University with degree-awarding powers. NB asked, “What does a creative University look like?” Revisiting the idea of a crest, we developed a simple mark that opens up in application to become a flexible framing device, brimming with energy - just like the ‘creative village’ of Ravensbourne. The mark boldly asserts the college name and sets up a system that joyfully showcases the work.' 

'At face value, our brief was an interim ‘refresh’ solution. But we argued that interim was an inconvenience. The new dynamic identity represents a departure from the previous architecturally-inspired mark. This is less about an iconic building and more about the unique character of what goes on here – collaborative working, interactions with industry and the creative collision of disciplines.

Boldness was a key theme. As a smaller specialist institution making an international impact, it’s vital that the Ravensbourne name sings out. A unique typeface was developed for us by Kostas Bartsokas and specially drawn for improved clarity, legibility and accessibility.'


By: Lisa
Posted: Tue 7th Jun 2016

Tags: Motion, animation, college, design, footage, graphics, nb, overlays, Ravensbourne, Rebrand, Studio, university

Comments

Related Posts

Live feed

profile

Motional on Twitter

motionalblog


Time to think about next year? https://t.co/GNmYT1oFV0 https://t.co/ugL5oZmiOr
2 months ago · reply · retweet · favorite


Drive-in Jesus, perfect for today https://t.co/4odlA9u0Tl https://t.co/B2esJlWLQW
2 months ago · reply · retweet · favorite


Holidays are not over yet, catch the Sparrrk https://t.co/qB6cKawy5I https://t.co/eEBJA3v7Pp
2 months ago · reply · retweet · favorite

Join the conversation


Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+