'An infographic introduction piece for Quintiles. A company that is touting model based development as an intriguing new way to help test pharmaceuticals based on data and models. Pretty amazing stuff.'
We love this stylish company video for Quintiles, the new health series. Quintiles 'is the only fully integrated biopharmaceutical services company offering clinical, commercial, consulting and capital solutions worldwide. Quintiles helps biopharmaceutical companies develop and commercialize products to improve and lengthen patients’ lives while demonstrating value to stakeholders.'
For something which could be quite dull, they have managed to create a colourful illustrative style. To enhance some of the points within the drug and medicine related video, they use clear typography incorporated into the graphics.
Created by Travis Sprangler, who says 'This aspect of my work is informed by my love of color, typography, and clean geometry with a concentration on clever and entertaining delivery of information. On occasion, I also love to direct and design in different ways. Not a one trick pony! I love it all... almost.'
We can certainly see they Travis enjoys working with colour, using a great palette in this animation. He has strong use of geometric shapes, which items almost becoming a symbol or icon, and in this video they can be seen as infographics as well. In a video like this, which needs to be some what serious in its delivery, it is important to get the level of engagment with the viewer right. I feel that Travis has successully done this, making a potentially monotone script into something engaging.
Posted: Wed 27th Jun 2012
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