Prudential "To Live the Longest"

has created this great smooth animated advert.

'Some people live longer than others. This ad for life insurance gives a couple reasons why so that we can all live longer.

This film is part of a larger initiative for Prudential which helps people understand the mental and cultural challenges we face when we plan for our financial future,'

She says 'Since January 2009 - I have been working in NYC as a copywriter at Mother, BBH, and Y&R. I won awards at Cannes, One Show, Clios, Young Guns, London International Awards, AICP, Art Directors Club, NY Festivals and had a couple ads published in Communication Arts.

Smart, simple ideas excite me. Also, production calendars. I love making stuff.

Before moving to NYC I attended Miami Ad School in Miami, Hamburg, and London. I currently teach a Miami Ad School night class which is the most fun I have most weeks. It’s changed the way I think and the way I work. '

By: Lisa
Posted: Thu 30th May 2013

Tags: Motion, advert, animation, character, insurance, life, long, prudential


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