Pilot Evolution



A great animation about evolution from Martin Allais

'The objective of the campaign is to promote one of the Pilot brand’s latest models, the Frixion, whose main feature is that it lets you both write and erase. Based on this premise, the main task was to offer an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises, to rectify the situation and allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” concludes the spot, bringing the point home. Created by the agency Grey, the campaign involved combining cell animation and stop motion techniques.'

We think its a great piece, with clever transitions between the evolutions. Great work!


By: Lisa
Posted: Fri 8th Jun 2012

Tags: Motion, After Effects, Afx, character, drawn, evolution, hand, man, Stop motion, transition

Comments

Related Posts

Live feed

profile

Motional on Twitter

motionalblog


Scenic images from @leica_camera which remind of photographer and film maker #EdwardBurtynsky… https://t.co/iAsgwz6R4g
5 days ago · reply · retweet · favorite


Have you seen the Mexican border? https://t.co/lMGR63ttYD @fieldofvision https://t.co/IKTW4D6Lw5
5 days ago · reply · retweet · favorite


@droga5 @ddroga using cut-outs to make #advertising #human #futureofstorytelling https://t.co/X8IRc92NAT
7 days ago · reply · retweet · favorite

Join the conversation


Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+