Pilot Evolution



A great animation about evolution from Martin Allais

'The objective of the campaign is to promote one of the Pilot brand’s latest models, the Frixion, whose main feature is that it lets you both write and erase. Based on this premise, the main task was to offer an unprecedented reading of the history of evolution in which the pen —a metaphor for divine intervention— provides a solution each time a problem arises, to rectify the situation and allow the species to evolve correctly through each of their stages. “Create, remove, evolve;” concludes the spot, bringing the point home. Created by the agency Grey, the campaign involved combining cell animation and stop motion techniques.'

We think its a great piece, with clever transitions between the evolutions. Great work!


By: Lisa
Posted: Fri 8th Jun 2012

Tags: Motion, After Effects, Afx, character, drawn, evolution, hand, man, Stop motion, transition

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