Pieces of matter - Gala Opening ADG Laus 2017

Pieces of matter - Gala Opening ADG Laus 2017

Absolutely in love with this matter by crowd studio that is rendered so fluffy and glossy at times that it seems more like creature than mere matter - truly captivating.

The ADG Laus Awards is the event of the year concerning graphic design and visual communication taking place in Barcelona and organised by the ADG (FAD’s Association of Art Directors and Graphic Designers). It celebrates the creative excellence in more than 50 sections in five categories since 1964. 

This video was the final showcase and explanation about the whole campaign idea, discovering how this pieces finally constructed the prize. As a metaphor of how humans socially react to being part of something and recognised by its partners. The campaign concept is focused on science: Explaining the composition of the things that surround us as a part and a whole.


Concept, Art and Creative Direction: crowd studio
Design and Animation: Wang & Söderström
Sound and music design: Nil Ciur
Voice over: Catherine Elliott Cullen
Original Branding Concept: crowd studio

By: Izabela
Posted: Thu 3rd Aug 2017

Tags: Motion, 3D, digital pets, flurry, fur, gloss, hyperreal, modelling, pastel


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