Pieces of matter - Gala Opening ADG Laus 2017

Pieces of matter - Gala Opening ADG Laus 2017

Absolutely in love with this matter by crowd studio that is rendered so fluffy and glossy at times that it seems more like creature than mere matter - truly captivating.

The ADG Laus Awards is the event of the year concerning graphic design and visual communication taking place in Barcelona and organised by the ADG (FAD’s Association of Art Directors and Graphic Designers). It celebrates the creative excellence in more than 50 sections in five categories since 1964. 

This video was the final showcase and explanation about the whole campaign idea, discovering how this pieces finally constructed the prize. As a metaphor of how humans socially react to being part of something and recognised by its partners. The campaign concept is focused on science: Explaining the composition of the things that surround us as a part and a whole.


Concept, Art and Creative Direction: crowd studio
Design and Animation: Wang & Söderström
Sound and music design: Nil Ciur
Voice over: Catherine Elliott Cullen
Original Branding Concept: crowd studio

By: Izabela
Posted: Thu 3rd Aug 2017

Tags: Motion, 3D, digital pets, flurry, fur, gloss, hyperreal, modelling, pastel


Related Posts

Live feed


Motional on Twitter


A Day in the Life of NEw York @AramQuinn https://t.co/LgIYqwBkUf https://t.co/5ZraOe4TJ7
22 hours ago · reply · retweet · favorite

Nicely put together & fuelled by modern aesthetics and the power of plants #owemartirez https://t.co/f5CzAEZuvP https://t.co/jTSTaCDv51
3 days ago · reply · retweet · favorite

A story of our time by #NotWorkingFilms and #CyrilleKabore https://t.co/jhsdoDN6HL https://t.co/jIxYJRT6L7
4 days ago · reply · retweet · favorite

Join the conversation

Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+