Gretel has created some great branding for the world's leading steaming media service, Netflix who were after a cohesive brand which would grow as they did.
'The Stack, a visual metaphor and an identity system in one. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.
Over the better part of a year we partnered with Steve Gianakouros and the Netflix Global Brand Team to refine and implement The Stack. Along the way we built toolkits, cut content spots, designed brand guidelines and we launched the company’s first global tagline: See What’s Next.'
'The Stack is a visual metaphor and an identity system in one. It’s an endless, living catalogue of shows and movies. The stack implies two ideas at the heart of the service: selection and curation. Netflix is both catalogue and curator, calling forth and constantly updating selections custom-tailored to users.
As an identity it’s distinctive, clear, infinitely variable and easy-to-use. It can scale to any size and translate to any platform. It works in motion, print, digital and out-of-home. It’s just as effective in Times Square as in Powerpoint. It connects everything the brand touches, internally and externally, and the brand ‘volume’ can easily be turned up and down as needed.'
See more about it here
Posted: Tue 3rd Nov 2015
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