Mustang Customizer 2013

Pluto have created this great animation for Mustang.

'Are you a purist? Or are you an enhancer? Mustang wants to know, and so do we!!
The assignment was simple: Create an attention grabbing animation that explains and promotes the Mustang Customizer contest.
Our design team worked closely with the creatives at Team Detroit to build a perfect script with just the right amount of attitude. It was crucial to solidify WHAT we’d be animating before we got to it… so we worked from motion boards until it was just right. We auditioned VO, created elements, worked in some real Mustang images, sweetened the whole thing with sound design… and BAM! The contest + site are launched.
We may be partial, but you should take a peek at the site and get to customizing!
After all, you could take home the keys to your dream Mustang!!'

We love the style of this animation, with great colours and interesting transitions. It is a punchy video mixed with a bit of humour which attracted my attention. Great work!

By: Lisa
Posted: Mon 16th Jul 2012

Tags: Motion, 2013, After Effects, Afx, animation, Car, competition, customise, Mustang, Texture


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