mun2: Rebrand

 has rebanded this channel designed for a young audience. 

'Mun2 (Spanish pronunciation: mundos) is American cable and satellite network catering to young Latinos living in the U.S. A companion channel to Telemundo, mun2 is a proud fusion of cultures, the programming is a mix of reality, scripted series, music, sports, novelas and movies. A reflection of the audience, Mun2 airs programming in both English and Spanish.

The brand lives with a foot in both worlds. Latin / American, Spanish / English, Style / Substance... this theme of duality, fusion, intersection informs everything we do. Image treatment, typography, messaging, and animation all come back that same core idea.

The channel and the audience has been growing significantly in recent years. Setting firm but flexible guidelines for everything from logo usage, talent photography, iconography, typesetting and animation style was key. Our delivery included cross platform branding guidelines, an on-air graphic toolkit and a live-action awareness campaign.'

By: Lisa
Posted: Mon 10th Nov 2014

Tags: Motion, animation, channel, fresh, Rebrand, spanish, Young


Related Posts

Live feed


Motional on Twitter


Time to think about next year?
2 months ago · reply · retweet · favorite

Drive-in Jesus, perfect for today
2 months ago · reply · retweet · favorite

Holidays are not over yet, catch the Sparrrk
2 months ago · reply · retweet · favorite

Join the conversation

Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+