Montage Video / US Cellular

'Our director's cut montage video of our latest work for US Cellular. The live action was shot over the course of two separate shoots in a large studio in NYC with two Arri Alexa's and a number of beautiful and very natural-feeling sets. Between the two cameras we were able to get a good combination of talking head and tabletop coverage to allow room for exploration in the editing and animation phases.

Although we went into the shoot with most of the elements designed and roughly storyboarded, many of the details and specifics of composition were intentionally left open until after we got a rough cut of the footage. This approach allowed the performances and personalities of the talent to dictate (to some extent) how the animation would play out in each scene.

As shown in the various progress sketches and boards shown below, we had a lot of fun exploring different possibilities for each spot and tried to give each a different flavour. Although all the animated elements are CG, we wanted them to have hand-made charm. We eventually got what we wanted by establishing a palette that consisted of everyday materials like cardboard, construction paper, balsa wood, balloons, plasticine, string, and wire. On the animation end, we created stop-motion feeling for some shots by animating on two's and in a few places creating and swapping unique 3D geometry for each frame of animation—a kind of 3D simulated claymation.'

Find more about it here.

By: Lisa
Posted: Thu 24th May 2012

Tags: Motion, 3D, Cell, Composition, live action, live footage, phone, tendril


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