Love in the Time of Advertising

Rigging and Animating

is a musical love story ' about a young man who lives inside a billboard and is charged with updating the advertisements. When he falls in love with a beautiful lady living across the highway, he has to use the only method he knows to get his message across - advertising.'

They also show 'the process we went through for rigging and animating the billboard city being built up over a long hero montage shot, including developing the tools required to complete the shot.'

See more of their work process on their vimeo channel. And find an interview with them here.

By: Lisa
Posted: Wed 29th Jan 2014

Tags: Motion, advertising, animation, billboard, character, Film, love, story


Related Posts

Live feed


Motional on Twitter


Time to think about next year?
4 months ago · reply · retweet · favorite

Drive-in Jesus, perfect for today
4 months ago · reply · retweet · favorite

Holidays are not over yet, catch the Sparrrk
4 months ago · reply · retweet · favorite

Join the conversation

Welcome to Motional

Sharing good design, beautiful film and inspiring animation. Developed by the creative team at First Image.

If you would like to contribute an outstanding piece of work please send us a link here.

Contact us at here regarding articles, interviews or any other enquiries.

Follow Motional with Bloglovin

Follow Motional on Google+