Love in a Cab
Love in a Cab End Sequence
Motion design studio Mojo created this simple but very attractive sequence for the Asian TV Drama Love in a Cab.
Getting higher budget commissions for shows like this is harder than you'd think. "Asian filmmakers think that audiences are used to the old-fashioned intro credit that has no real design concept behind it. The credits just fade in and out", Cindy Liu explains in an interview on Forget the Film, Watch the Titles.
"The Taiwanese-Japanese influence is most evident in the presentation of the graphics by the use of cute icons and fonts, or more specifically the 'kawaii' culture. Liu specifically went for a matte feel using pastel colors, to give a romantic and nostalgic feel to the design, appropriate for a love movie"
Read the full interview (along with a better quality video, with audio) here.
Posted: Thu 19th Jul 2012
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