The London 2012 Paralympic games

has animated and designed this great animation for the Paralympics Channel 4 Production. Liquid won the pitch to create the brand for C4's coverage of the London 2012 Paralympic Games. This years tournaments stands to be the most popular to date, predicting a wider viewer audience of the animations. 'We knew we had to create something special, a brand that would be remembered and captures the spirit and endeavour the games and athletes encapsulate.

We love the fluidity of the shapes that create the athletes and enjoy watching them move through the well known places in London. It's nice seeing the different shapes come together to create the people, while playing sports in the underground or at Southbank. The lovely bright colours captures the attention, and think it's a great project from Liquid.

Posted: Fri 31st Aug 2012

Tags: Motion, advert, After Effects, animation, Cinema 4D, Composition, Disabled, Famous, Kew, london, Olympics, Paralympics, Places, shapes, Southbank, tracking


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