How to video

Every year 7 new cities as big as New York are born. It is estimated that by 2050, 2/3 of the population will be urbanized. La Vita Nòva on its 2.2 June number introduces an animation through semantic vision. The animation has the aim to tell the evolution of cities through 6 key concepts that encapsulate the features of the future city.

The use of lego is very clever for this video, with a nice reference to building blocks and construction from Happycentro. This painstaking way of animating involves a lot of patience to create the stop motion and to make it smooth. They have done a great job building up cities, as well as include a small amount of typography in there as well. I also like the way that they have made the base for the lego constantly moving, giving a feel of continuity, reflecting the process of new cities and buildings being born. The stop motion has a great sense of movement and colour with a great concept. Good Work.

A little about Happycentro

'The studio began in 1998 in Verona, the romantic city of Romeo and Juliet. In recent years we have worked with both big clients and tiny stratups, for local agencies and major international companies. Our approach to design is always the same: designing a logo, an advertising page, a wall or directing a commercial offers the same opportunity to deal with issues to solve. Time by time, we have become quite good in doing it!

Beside commissioned works, we spend plenty of energy in research and testing.Our formula for beauty is mixing complexity, order and fatigue. We like contamination between creative disciplines and diversity in general.

We don’t like doing same thing twice, and prefer going further what we’re already able to do. It is tiring but satisfying.Stop Motion Animation, Tv/web commercials, Packaging, Visual art, Typography, Graphic design, Illustration, Music Videos and Labels is what we do.'

By: Lisa
Posted: Thu 28th Jun 2012

Tags: Motion, animation, building, city, evolution, italy, lego, movement, Stop motion


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