LA MÉCANIQUE DU TEMPS HERMÈS
I-reel have created this wonderfully charming animation for the brand Hermes.
'Hermès started to create watches in early 1910's. This film is about the very early timepieces created during the beginning of the XXth century. It features little imaginary characters working around real vintage watches.
The characters were sketched by Philippe Dumas, a well known illustrator and member of the Hermès family. Then they were re-interpreted in 3D, animated and integrated into the real footage. The watches are part of the Hermès historical collections.
The main character moves from scene to scene, and follows, with kindness, the progress of work and gives some advices to workers. He travels through time and discovers 6 timepieces, each in a little scene that illustrates the use of the watch, or the technical feature that characterizes it.'
I love the way the characters are depicted in this piece, and the contrast with the real footage of the watches.
A bit about I-reel:
'I-reel is a creative digital agency. We design and develop marketing and communication tools including 3D films and still images, visual identities, websites and interactive applications. Based in Paris, and composed of 20, our agency aspires to offer high quality and personalized solutions to each of our clients. Through this approach and through more than 15 years experience we have been able to realize projects for very well known brands and companie.
Posted: Tue 10th Jun 2014
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