Ikea - Metod Kitchen
4HUMANS have created this animation for IKEA kitchens.
'"Recipes for Delicious Kitchens" is the brand-new commercial directed by Flamboyant Paradise for IKEA. The film is part of the launch of the new Metod kitchens in Southeast Asia. It will be available online and will go on air in Singapore, Thailand and Malaysia. The agency was BBH Singapore.
In this original idea, we see a chef who gives us her recipe to cook the new kitchens in a kind of ode to the D.I.Y. style, since these can be totally customized by the user.
The production was in charge of 4Humans and the spot was filmed and post-produced solely in Buenos Aires. We would like to thank the agency from Singapore that trusted our proposal and had to go over more than 30.000 km and 60 hours in the air, back and forth, just to work with us!'
Posted: Tue 3rd Nov 2015
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