have created this animation with minimal movement but with great dynamic effect. 

''We teamed up with Artbox on this piece for creative agency Gunfight. Gunfight is an in-house new style agency based in London. They offer their clients a project-only creative service and are a partner of Award winning UK production company GreatGuns.

We were responsible for the direction en production of this introductory and were inspired to give the animation the look and feel of a graphic novel. Therefore, we searched for creative ways of putting it in a Western setting using all clichés such as vast, empty lands, an old dusted town with a saloon and the always-present swinging doors.

With each turn of a next frame, we wanted to visualize iconic elements on one hand and explaining the story of Gunfight in another.

To create the best effect throughout the film we combined 2D and 3D animation and we really tried to grasp the painted 2D feel by projection mapping. 
We relished the opportunity to animate this project and if that wasn’t enough, our creative director took care of the sounddesign and music.

We really enjoyed creating and animating this Wild Western shootout!'

By: Lisa
Posted: Fri 19th Jun 2015

Tags: Motion, animation, colour, fight, graphic novel, Illustrated, movement


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