Grolsch 400 years of creativity
Greg Barth created and filmed this installation to celebrate a milestone birthday for Grolsch.
'I was invited by VCCP Kin London to create my own interpretation of the iconic Grolsch bottle, highlighting the lager's 400 year anniversary and being part of the exiting and art oriented worldwide campaign, along with many other talented artists.
I chose to create a audio-visual performance that tells the story of a 400 year old journey, from a small humble start to an acclaimed and celebrated icon.
The result is an installation piece that comes to life through projection mapping with the lights off. All effects were done in-camera.'
'Designer turned director Greg Barth is an award winning artist and director from Geneva, Switzerland, currently based in London.
Greg Specialises in animation and design driven projects ranging from Music Videos to TV advertisements, Idents & virals.
His passion for strong, often surreal concepts, and naive minimal esthetics have brought him to
work for renown international clients, get published in prestigious design books, and be strongly
featured in the visual industry's leading blogs and websites.
The process behind his work is a hand's on full devotion to the piece. From the concept, storyline
and art direction, to directing and post production.'
Posted: Tue 17th Mar 2015
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