Google Ventures - GV In 2015



 have created some slick movement in this animation.

'Throughout 2015 Google Ventures made a dedicated effort to “improve human health and global quality of life” through life sciences, artificial intelligence, machine learning, robotics, and other world changing ideas & technology.

The lovely team at GV came to us with a super cool rebrand and needed a Year In Review video showcasing some of their portfolio companies for their website and their 2015 CEO Summit. We took the approach of creating an identity piece that took all of their different portfolio videos and image assets and rolled them all together into one cohesive feeling piece.

One of the challenges of the project was to get an overview of a large number of their portfolio companies quickly, while still being able to process the information. And even though so many of the companies do different things, there needed to be a level of consistency to the GV brand. Our visual solution took elements of their logo: both the slash and the negative space of the V to create a look and feel that worked to highlight the rebrand. Branded color overlays, splitscreens (visual metaphor), slashes, and movement all worked together to give context and excitement to their diverse portfolio and brand message. Everything needed this treatment, whether transition, type onscreen, quick editorial sequences, logo collage pullbacks, or intros & outros.

Over a fast and furious 5 weeks, we worked closely with their team and crafted a beautiful piece in time for their annual CEO Summit. For the Summit, GV also needed a series of branded transition animations for their Speakers. We’re really proud of the outcome, as well as extremely lucky to get the chance to work with the GV team.'


By: Lisa
Posted: Tue 12th Jan 2016

Tags: Motion, animation, colour, cutout, Google, Ident, movement, overlays, Rebrand, slick, transitions, venture

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