GE Brilliant Machines 'The Future is Now'



 worked on this animation featuring the car from 'Back to the Future'. Framestore say 'Framestore's second entry into GE's Brilliant Machines campaign by BBDO New York (following on from Agent Smith) was directed by David Gordon Green and VFX Supervised by Mike McGee, a combination that brought us Your Highness.

After two days on set with the actual DeLorean from Back to the Future, our team in New York set about creating a CG version as well as enhancing the real thing with elements from the film (the ice on the hood and the smoke for example) to give it a cinematic edge.

We made sure to stay as true to the movies as possible while keeping all the effects current. After the opening DeLorean shots the camera travels through a turbine - a combination of Cinema 4D, Maya and After Effects. Framestore modelled the interior, exterior and factory scene entirely from scratch to match the turbines in GE's Renwood factory.

Oh, and as if the DeLorean didn't make things authentic enough, the voiceover is from none-other than Michael J Fox!'

A bit about Framestore:

'We are Framestore. We create extraordinary experiences. We combine award-winning craft and relentless creativity with tomorrow’s technologies. We make the impossible possible. We make moving images, content, design and digital for the advertising, entertainment and film industries.

We are global leaders in visual effects, having won every major industry award. We collaborate from the conception of a project and bring a creative and technological problem-solving approach to our partners’ business challenges. We engage consumers through groundbreaking visual experiences that are driven by insight and innovation.'


By: Lisa
Posted: Wed 30th Jul 2014

Tags: Motion, 3D, advert, animation, back to the future, Future, graphics, overlaid, Text

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