Flight of the Stories - Our New First World War Galleries
Aardman have created this lovely animation for the re-opening of the Imperial War Museum in London.
'Aardman and ad agency Johnny Fearless have created a new film and campaign to promote IWM London and the new First World War Galleries (opening 19 July) and to commemorate the First World War Centenary.
The 90-second film, “Flight of the Stories”, depicts the journey of personal stories and letters written by those who never left the fields of Northern France during the First World War. In the film, ‘quotation mark’ characters symbolising these stories emerge as lines are read from letters and diaries entrusted to the museum by relatives during and at the end of the First World War.
As the voices gather, the bird-like characters join to form a flock, taking flight across Northern France and the English Channel, over London, and finally resting at IWM London.'
Paul Domenet, Executive Creative Director, Johnny Fearless, said: “ We wanted to bring people to IWM London to see and hear the words of those who lived and died through the war for themselves and encourage them to reappraise the First World War in a way, which is different to the stereotypical mud and blood imagery.
Aardman combined 2D illustrations and 3D CGI animation techniques to create a hybrid effect, bringing to life the bold landscapes and muted palettes of war artists from the era.
Darren Dubicki, Director, Aardman, adds: “We took an idea that was to create a powerful piece of imagery that is suggestive of the paintings from the era coming to life, and therefore a stunning promotional piece for the Museum’s commemoration plans.”
IWM London and the new First World War Galleries will reopen on 19 July 2014 ready to mark the official start of the Centenary commemorations.
Posted: Thu 17th Jul 2014
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