Ericsson | Connected Traffic Cloud

A great rolling road 3D animation from  One Small Pixel

 'We all rely on road transport but road vehicles are responsible for 1.24 million deaths every year globally. Then there‚Äôs the cost of traffic congestion calculated by adding up wasted fuel, time that could be spent more productively and higher business costs which already amounts to well over $100 billion a year in the US alone.

By launching the Connected Traffic Cloud, Ericsson hopes to inspire the creation of an open ecosystem in which data from connected cars will be shared to ease traffic flow and enhance road safety.

The concept of the Connected Traffic Cloud can be difficult to explain, so we took the visual idea of the "connected cloud" and visualised it using simple, clean and sophisticated 3D motion graphics.

The film was premiered at Mobile World Congress 2015 and supported Hans Vestberg's keynote presentation.'

'One Small Pixel was founded by Hugh Ip, an award-winning Creative Producer whose passion is combining live action, animation and cutting-edge digital technology to create unique design-led work for global agencies and brands, spanning every variety of screen and platform.'

By: Lisa
Posted: Thu 4th Feb 2016

Tags: Motion, 3D, animation, Budget, Car, cloud, Environment, ericsson, rolling road, traffic


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