Don't Text and Drive



 have created a great look for this road safety animation.

'Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s animation shows the dangers of texting while driving.

Messaging on his phone, our car driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing. Distracted by the messages, he drives incautiously and runs into a young woman riding her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the car driver does not text and drive he travels safely around the world.Our message is clear: Save a Life. Don‘t Text and Drive!

The 3D animation is set in a very graphical, cubistic world. The style is defined through geometric shapes and a warm colour palette.'


Posted: Mon 16th Jun 2014

Tags: Motion, 3D, animation, paper

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