Discovery "Street Magic" Ident

 has created these nice idents for Discovery channel.

'I had the great pleasure to collaborate with Discovery's Creative Director Antonio Rojas on the design and production of this ident for Discovery Channel. The idea was to create a piece that makes reference to the cool street magic tricks typically performed by masters Dynamo and David Blaine. Inspired in the old legend of the Ace of Diamonds, we created a micro story that evokes the playfulness and mystery of the series.'

'Fernando Lazzari is a London-based designer and director with a strong, refined visual style and a unique combination of creative and technical skills. With a solid background in design, film, typography, photography and animation, his work has been recognised with multiple industry awards.'

By: Lisa
Posted: Tue 24th Mar 2015

Tags: Motion, animation, card, Discovery, Ident, illusion, Magic, street, street magic, trick


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