Costa Sunglasses // Kick Plastic



 have created yet another great animation portraying a message in a beautiful way.

'We had the amazing chance to work with Costa again on this piece to spearhead their #Kickplastic campaign. Costa makes the clearest sunglasses on the planet for the sport fishing industry. Because healthy fish rely on healthy oceans, Costa is working hard to raise awareness about our overuse, and poor disposal, of plastics. The challenge was to communicate an environmentalist message to a right-leaning audience. We landed on a treatment absent of any emotionally manipulative voice over, and used a series of facts on screen to communicate the story.'

We had the chance to interview Giant Ant. See it here



By: Lisa
Posted: Thu 5th Mar 2015

Tags: Motion, animation, campaign, costa, drawn, Environment, fish, Line, sketch, sunglasses

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