Another great animation by Justin Demetrician and Hush. This is what they had to say about it;

The talented San Francisco agency, Grand, wanted to help make their client's social networking software a little less technical and a little more emotional. Using a smartly anti-tech approach, Grand asked us to focus on the way people collaborate to produce amazing things - a simple concept that goes back to the caveman and his stick. We would develop an iconic character and visual stories that cut through the tech and speak towards people working together, for good and for bad. Our character design became a mascot for the brand, and our two animation shorts - with playful scores from David Kamp struck a delicate movement from character animation to graphic abstraction, and back again.

By: Jonny
Posted: Thu 23rd Aug 2012

Tags: Motion, 3D, character, Collaboration, emotional, Grand, Hush, Socialcast


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