Chevy Volt - 'Relaunch - Priya'
Gentleman Scholar have created this great video, showing how graphics and footage can be combined to create a nice piece.
'Working with Goodby, Silverstein & Partners, we helped visually communicate the joy and passion that Chevy Volt owners exude. They love their cars, and we love telling stories. Combining the two, we began crafting a fun, energetic design language that Chevy Volt could own. We poured ourselves into the details of the animations and designs, giving each character their own personality by the way things animated and scenes shifted and transitioned. The real-life performances combined with the whimsy of the details worked wonders, creating a world that really showcased the stories and gave life to the love for their cars.'
'Gentleman Scholar is a production company. We are a band of like-minded storytellers and solution-driven artists, held together with advanced technical understanding. Together we have extensive experience in strategy, live-action production, animation, digital and print. Above all we believe in hard work, honesty and that nothing is more important than loving what you do. We have shared the same vision since forming Gentleman Scholar in 2010: Create a collective of artists who share their love for creation and an eagerness to push the envelope. Today, our family is an ever-growing representation of just that. From the technically savvy to the narratively inclined, our team represents the best of the design universe. And frankly, we like them a lot.'
Posted: Wed 17th Sep 2014
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