The Car Buying Service 2014



London based  have created another great animation which this short but sweet vector piece. 

Brand Agency Propaganda say 'Selling a car online used to be easier said than done. Before The Car Buying Service it was difficult to get an accurate valuation and consumers were often hit with hidden fees and confusing administration charges. Unsurprisingly, few car owners trusted online services with their sale.

Our challenge was to define and launch this new service in the highly competitive online car buying market. And in doing so help The Car Buying Service to become a national brand.'

'To bring a fresh perspective to a common problem we did the unthinkable, we asked consumers for their opinions on the car buying process. Having spent over six months listening to car buyers concerns and designing a service to match, we helped to launch The Car Buying Service in 2013. The result was a clearer brand strategy and a simpler approach to car sales, with guaranteed valuations and greater awareness.'



By: Lisa
Posted: Wed 19th Nov 2014

Tags: Motion, advert, animation, buying, Car, service, short, vector

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