C&A - Swing into Summer

 have made this bright colourful summery animation for C&A using texture to create a graphic piece.

'C&A Summer is the second in a series of retail films directed by Erwin van der IJssel in association with Amsterdam-based agency, Meanwhile.

Following on with the motion graphic animated execution, Erwin used textures of fabrics from the C&A summer clothing range to create a highly graphic, sunny story imbued with a colour palette sourced from the brand’s summer themes of folklore/tribal/ethnic prints and embellishments. The retail films will be broadcast in-store and act as a compliment to the bold window displays currently being implemented by C&A worldwide.'

By: Lisa
Posted: Fri 13th Jun 2014

Tags: Motion, animation, bright, C&A, Fabric, summer, Texture


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