Firstborn have created this series of incredibly smooth pieces for ANA/LPGA .
'As the official airline of the LPGA, ANA needed a way to promote their sponsorship of the tour while also introducing American audiences to the unique advantages of flying ANA business class. The solution? Three motion spots that are as one-of-a-kind as the airline itself.'
'Firstborn was founded in 1997 as a design and technology company. 17 years later the landscape has changed dramatically—our industry has evolved, our clients’ businesses and their challenges have become more complex, consumer behavior has changed—and we have changed. Yet, 17 years ago Firstborn was started with the belief that intuitive and engaging consumer experiences will help move our clients’ businesses forward—and we still believe that today.
At our core, we are a culture of thinkers and makers. We aren’t a consultancy whose end deliverable is merely a PowerPoint presentation. We aren’t just a production company that executes someone else’s vision. We develop insightful strategies rooted in consumer behavior and the digital space. We turn those insights and strategies into experiences consumers ultimately engage and interact with.
The experiences we create are multi-platform, both on and offline, and, when working together, create the ultimate reflection of our client’s brand.'
Posted: Fri 28th Aug 2015
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