Adobe- CMO Explainer

Adobe's challenge to create a video introducing their marketplace for CMO's came with two challenges. It had to be conceptually creative, beautifully executed and informative (after all this is the company that created Photoshop, Illustrator and Premiere - among others). Secondly, it had to be done in a week. We love these challenges and they loved the end product.'

This is a very smooth animation with brilliant conceptual ideas and visuals.

'We knew early on that the concept would involve very precise (balls hitting each other) and exaggerated movement, so I just went straight for the keys. Besides, doing physics sim by hand is way more fun than it sounds!

A bit of Element 3D in places, but everything else is out-of-the-box AE.'

Minimal, playful and fantastic.

By: Lisa
Posted: Wed 3rd Jul 2013

Tags: Motion, Adobe, animation, ball, explainer, Illustrator, marble, Photoshop, Text, web


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