2012 Olympics Trailer

2012 Olympics Trailer

So the olympics is not far away, and recently they have 'unveiled the title sequence and marketing campaign for the London 2012 Olympic Games.
This 60-second trailer premiered on BBC One during half-time in the Euro 2012 final.
Based on a 'Stadium UK' concept, the animation will be seen on television coverage and used on computers, mobiles, tablets and connected TV.

RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland create sporting venues from venues around the UK, with athletes placed in Scottish lochs, common streets, and recognisable places in London. It will be seen throughout the BBC TV and digital channels for the olympics.

The soundtrack is performed by Mercury Prize-winning band Elbow.
'First Steps' will be available as a digital-only download from July 27, with all profits going to BBC Children in Need and Sport Relief.'

By: Lisa
Posted: Tue 3rd Jul 2012

Tags: Motion, 2012, 3D, advert, animation, athletes, bbc, campaign, channel, Characters, elbow, games, london, marketing, Olympics, opening, programme, Promo, sequence, soundtrack, sports, Titles, trailer


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