Linn Fritz Interview
Linn Fritz is a motion designer and animator, currently working at Cub Studio who has a passion for design and creativity. We had the chance to catch up with her and hear her story.
What is your design background?
I studied Graphic Design and Photography during High School and then Motion Graphics at Hyper Island. But I would say that my design background mainly consist of endless nights in Illustrator.
You are currently working for Cub Studio. How did you land that role?
Long story short, last summer when I was working at the PR firm MSLGROUP in Stockholm as an inhouse motion designer, Fraser Davidson contacted me. He said that he liked my work and wondered If I had any interest in being in London, a city that I had never been to before. But just a couple of months later I went and had an interview with Ben and Fraser over beers and burgers. And now I’m here.
How do you find working at Cub Studio?
The last 10 months have been challenging, tough and absolutely amazing and I feel so much more confident in my work now, than I did before.
Cub is a great studio, the best thing is the size, we're only 3 people which means that there is room to focus on my learning and development.
Your work is very 2D based. Would you say this was your style?
2D has always been my style and will probably always be, hopefully more developed over the years. I did have a short period of time when I really enjoyed working with 3D, but that didn’t last for long.
What is your typical work day?
I try to go to the gym in the morning to clear my head a bit before going to the studio. Then it’s just all about the keyframes and the coffee.
How important do you think social media is for you?
Social media is really important for me and a big part of my life. I post a lot of work and photos on Dribbble, Twitter and Instagram because I think it’s fun and I enjoy being part of this online community.
When I started out with motion graphics almost three years ago I didn’t really have any projects to put in my portfolio. I only had a bunch of silly GIFs that I posted on Dribbble and Twitter which actually gave me my first job within the industry.
Where do you pick up inspiration for your work?
I do pick up a lot of inspiration from the people I choose to surround myself with everyday and the people I follow on social media. But I’m not going to lie, I do spend hours and hours on internet trying to find inspiration in cat gifs and endless scrolling through Pinterest.
Who do you admire in the animation world?
It’s easy to name hundreds of designers and animators that inspires me in this big world but over all, I admire people that are following their dreams and are doing projects outside working hours.
Do you think there is a current trend in the animation?
You can easily spot trends if you look at different design platforms such as Dribbble or Behance. And yes we definitely have a trend going on now in animation, it’s all about those GIFs.
What would be your dream job?
That is actually a secret, although I do have two dream clients I would like to work with, New York Times and WWF.
What has been your favourite job to work on?
Of course it’s fun to work with all the big brands within the industry, but I tend to like my spare time projects more, mainly because you can do whatever you want.
When I moved to London I met Bee Grandinetti and Hedvig Ahlberg, also animators. We immediately became great friends and realized that we had a big goal in common. So we got together and started Punainimation, a collective of equality-driven ladies aiming to support, connect and share women’s work within the animation industry.
Do you feel you are still learning whilst working?
I can honestly say that I’m learning something new everyday. I believe that you’re responsible for your own learning and if you feel like you’re not learning anything, you need to change that, because no one else will.
What is the most important lesson you have learnt in your career?
I’ve learned a lot in the last couple of years from all the talented and amazing people I’ve had the opportunity to meet. But something that got stuck in my head, and the absolute first thing I learned at Hyper Island, was that a comfortzone is a beautiful place, but nothing ever grows there.
Let’s see your workspace.
What are the 5 things you couldn't live without?
And finally, what are your goals and aspirations?
I have a lot of goals and aspirations, a few that I’ve already accomplished and a few that I’m focusing on everyday. If I don’t have any goals, I feel lost, empty and start to question my entire life basically.
Posted: Tue 13th Oct 2015
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