Kingdom of Something Interview

We got the opportunity to talk to an unusual group of motion graphic designers who have strong personal branding creating a somewhat interesting email conversation. They have some great work, and here is what they said about themselves.

What type of design did you train in?

We have a diverse background, people who studied film, print, design etc (collect information). Hyper Island is the magical place where it all started, it's a school that presents you with all kinds of challenges that you're going to encounter in almost any working environment.

You are a fairly new company.What is the history behind Kingdom of Something?

The kingdom was built on the shoulders of five cunning knights all with different skills. Before these knights united to found the kingdom they were all riding aimlessly, pursuing something we all thought was unachievable. This elusive goal, this Something is what the Kingdom is built upon. We’re constantly exploring new frontiers in order to get closer to Something. Something beautiful that we can build new castles on.

You have quite a strong fairytale themed branding. Why is this and how did it come about?

We see this as a big adventure, something unknown, a bit scary and very exciting. It only seems fair to tell the tale in a suiting manner.

What is your studio set up?

How many people do you employ permanently and freelance? Right now it's just the five founders. We're hoping that we can take on a paid intern sometime during 2014.

Did you face any challenges setting up?

We're constantly dueling and setting up new rules for the tournaments. The biggest challenge this far has been to get everyone motivated, productive and really going. We often end up around the round table to discuss what everyone is thinking and feeling about projects, the kingdom and how the knights fight together. It's really important to know where you got everyone, you have to know everyone's strengths and weaknesses and use that in battle.

You create a wide variety of animation techniques. Do you have different people to work on the various areas?

Each knight wields different weapons in order to tackle a wide array of different enemies that we may encounter in our crusades. How do you find your work.

Do you pitch or do you have regular clients?

We usually decide on what we want to do, then we send off an unrequested pitch. Sometimes this comes after talking to the client for a while, other times we've just gambled on it and sent them something without any extensive communication at all. Of course we always try to work more with the clients that we had fun working together with.

How important do you think social media is for you?

Social media is extremely important for us, it's where we connect with likeminded individuals, future squires and keep in touch with our bannermen. Without our tome of faces and messenger birds we'd not have any glory and honor to earn in battle.


Where do you pick up inspiration for your work?

The world around us, people we meet and experiences we have is always going to be the biggest source for inspiration for our work. It's really important to get out, feel excitement, fear and happiness. We've based entire motion pieces on a feeling that we've had for just a split second.

Who do you admire in the animation world?

There's this German wünderkid called Leo Romanski ( that’s done some really impressive stuff. David O’Reilly has also been a big inspiration. But there’s so many more that we admire that we couldn’t even try to name them all.

Do you think there is a current trend in the animation world?

There’s always going to be trends. The big thing last year was low poly and this year has already been a really flat one. With simple, clear graphics and no unnessecary skeuomorphism. Animations in the style of “dumb ways to die” are probably going to get a lot of attention.

What would be your dream job?

Working with a client that is just as wild and passionate about making sweet stuff as we are!

What has been your favourite job to work on?

We all had really fun forging the different videos we made for atracta, a Swedish company that own a really cool screen that goes around the corner of a building in on of the most central parts of Stockholm.



Do you feel you are still learning whilst working?

That's the beauty of this line of work; you never fully master it. There's always going to be something to improve on or something new to learn. The day that we stop learning is the day that we stop doing this. Fun Things Let's see your workplace... We don’t have a traditional office. Instead we’re relying on different shared spaces where we can interact with other creative people.

What are the 5 things you couldn't live without? 

Our mighty steeds





What is your typical work day?

This is always going to be very different depending on what the project is, who is working on it and what place we’re working from on that day.


Thanks to the great people at Kingdom of Something for talking to us and we look forward to seeing more of their work!

By: Lisa
Posted: Mon 13th Jan 2014

Tags: Interviews, animation, company, fairytale, Inspiration, interview, kingdom, something, Work


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