Ben & Jerry's
A great animation, which will most certainly make everyone a little hungry from Elastic.
'When Amalgamated and Ben + Jerry's called asking us to portray a world inside a pint of their ice cream, we couldn't resist. Everything we know about Ben + Jerry's as a company says hand made and genuine, so we had to find a language that tapped into the company's philosophy while showcasing some beautiful work. We borrowed from classic techniques used in designing and building miniatures and married that with our stop motion animation skills to create a world that could only live within a pint of their ice cream. The campaign spanned multiple mediums including print, interactive and a variety of spots.'
Great visual effects.
Posted: Wed 29th Aug 2012
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